The temple follows Pancharatra Agama and the worship practises are carried out by hereditary priests. The temple priests perform the pooja (rituals) during festivals and on a daily basis. As at other Vishnu temples of Tamil Nadu, the priests belong to the Vaishnavaite community, a Brahmin sub-caste. The temple is currently administered by Sri Ahobila Mutt.
The temple rituals are performed six times a day: Ushathkalam at 7 a.m., Kalasanthi at 8:00 a.m., Uchikalam at 12:00 p.m., Sayarakshai at 5:00 p.m., Irandamkalam at 6:00 p.m. and Ardha Jamam at 7:30 p.m. Each ritual has three steps: alankaaram (decoration), neivedyam (food offering) and deepa aradanai (waving of lamps) for both Vijayaraghava Perumal and Maragathavalli
The vimana of the temple
During the last step of worship, nagaswaram (pipe instrument) and tavil (percussion instrument) are played, religious instructions in the Vedas (sacred text) are recited by priests, and worshippers prostrate themselves in front of the temple mast. There are weekly, monthly and fortnightly rituals performed in the temple.
Vaikunta Ekadasi celebrated during the Tamil month of Margazhi (December–January) is the major festival celebrated in the temple.